Why the correct domain name is important

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There are some great benefits to having a high quality domain name. A premium domain not only protects your brand, but also makes you look more professional, improves search engine rankings, generates traffic and increases in value over time.

Many domains are registered every day, and for the past twenty years, all marketable and generic names in the dictionary have already been registered long ago. In short, your first choice is not to register now, but the only way to get real valuable business is to buy a premium domain name that is already registered and ready to sell to the current owner. Name

Answer this simple question for yourself: Why do you want to spend more time and money when you buy a normal domain name – does your preferred domain give you the highest results instantly as a branded or generic standard domain name? It will cost you more money, but it will save you thousands of pounds on marketing costs.

Having a good domain name is the first essential step to your success. Here’s why:

Improving your marketing and visibility

A high value domain name is usually concise, descriptive and easy to remember. It provides an easy and intuitive way for customers and search engines to remember you. Having a great domain name is like setting up a store on Madison Avenue in NY because you get more visibility, reputation and normal traffic but at no cost again.

Creating online and offline credibility

Using a high value domain for your website and your company’s email address helps you establish authority, reliability and professionalism both online and offline. Having a memorable premium domain means that your customers will notice that you are an established, legitimate business and as a result you can trust yourself very easily.

Get more website traffic

A lot of premium domains are already getting traffic. This traffic comes mainly from direct type-in or referral traffic. Type-in traffic is when a person searches for an object and decides to bypass the search engine by typing the keyword of the object they want directly into the browser. Since this is the best destination, no effort is required to get there.

Referral traffic usually comes from links to other websites. Many premium domains have aged and come with a higher number of backlinks, resulting in higher quality traffic.

Protect your brand

Premium domains are an investment in your brand and will protect your brand. If your competitor ends up with a domain name like your business you will lose a lot of valuable customers.

Increase your search engine rankings

The more keywords your domain name has, the higher your ranking in search results. Premium domains are often filled with high quality keywords.

Domain vs Traditional Marketing

Compare the cost of buying a premium domain with the cost of traditional marketing. Advertising in newspapers and other publications, on TV or through online advertising is one of the best ways to market your business but they have one big drawback: if you stop paying for advertising, traffic will eventually slow down. A premium domain is a one-time investment [plus renewal fee] and generates results forever.

Solid field investment

Just like buying a property, a premium domain name is an investment. A domain name increases in value over time. If you think a domain is actually an online store interface, it makes sense to invest in the best “location” you can buy, and when you sell property or business, you will reap the benefits.

Buying a premium domain name is the only way to get a truly valuable business name because all the marketable and generic names in the dictionary are already registered.

We prepare some links for sites that act as “estate agents” in the premium domain market. Please see again for more information.